Sierra Club members received this email from Carl Pope in the last couple of days. Does this change anyone’s vote?

Dear Matt,

As a Sierra Club Member, I want to let you know about an important new partnership that Sierra Club has launched with Green Works™, the new line of natural household cleaning products from the makers of Clorox products – and why we are so excited about this important opportunity.

Promoting the use of environmentally sustainable products and helping people find ways to make their lifestyles “greener” is integral to our mission of protecting the planet. But finding ways to do that on a large scale – the kind of scale that can really make a difference – has not always been easy. That’s where Green Works comes in. Green Works cleaning products are made from natural, renewable resources such as coconuts, lemon oils, etc. They are made with biodegradable ingredients and are 99% petrochemical free. They contain no phosphorus or bleach. They do not use aerosol and did not involve animal testing.

Green Works makes affordable, natural cleaning products available to millions of Americans. The launching of this product line provides the Sierra Club with an unprecedented opportunity to influence the buying behavior of millions of people who have never really had access to these kinds of products before. It will give a giant kick-start to the market for safe, green, affordable household cleaning products – already sales have been very successful and have shown great signs of growth. Green Works products will ultimately be found on the shelves of approximately 24,000 stores, giving most of the public access to these cleaners, and they are priced from 30%-50% lower than the price of other natural products currently available.

This month you will start seeing our name, logo and the statement that “Green Works is a proud supporter of Sierra Club’s efforts to preserve and protect the planet” on the labels and packaging. These products offer a way for tens of millions of Americans to get involved in doing something good for the planet – as well as directly support Sierra Club – all through their everyday actions as consumers. The financial support from the Green Works product line will help Sierra Club continue our conservation efforts, including the protection of America’s clean air, clean water, wildlife and special places.

The bottom line is that these products are environmentally conscious, affordable, work well, and will be available to millions of people. They can help alter consumer behavior overall and will support the good work of the Sierra Club. This was a chance to use the power of our name to help take natural cleaning mainstream. We believe that makes it a great opportunity for Sierra Club…and the planet.

Sincerely,

Carl Pope
Executive Director