Here’s a cool marketing campaign from the folks at Timex. The Conservation Alliance video below is meant to drive traffic to the Timex-branded Return to the Outdoors website where, in exchange for uploading outdoor stories and videos, you are entered for a chance to win some swag. It’s a nice little video of Conrad Anker waxing philisophic on his experiences in the Sierra and Tetons while you’re treated to some mountain pr0n.

The Conservation Alliance is an outdoor industry group who’s mission is to "engage outdoor businesses to help protect and conserve threatened wild places for their habitat and recreation values." It appears to be a legitimate organization started in ‘89 by REI, Patagonia, North Face and others. I applaud any time business can add true value to the environmental agenda. And you gotta give props to Timex for teaming up with good people. Take a gander: